Viavi Solutions provides equipment and services to the telecommunications industry. They are a little-known player in the industry and wanted to create a series of lighthearted, playful videos targeted directly to cell tower technicians to begin building brand recognition. This video was the first in a 10-part series introducing the Viavi brand. My role on this project included comprehensive creative development from concept to script-writing for the entire series of brand and product videos. The videos aim to demonstrate how Viavi products and services transform great technicians into "supertechs."