The Austin affiliate of Susan G. Komen for the Cure was looking to educate the Austin community about their contributions to breast cancer care right here at home — 75% of their fundraising goes to help women in Austin with breast cancer screenings and care. To reflect their ties to Austin, I came up with the idea to knit bomb some of Austin’s biggest icons with huge, pink bras, including Maria of Maria’s Tacos, the giant Peter Pan at Peter Pan Mini Golf, the Hutto Hippo and others. The campaign garnered lots of positive press coverage for Susan G. Komen Austin, as well as an ADDY and a national PR award.

This is one in a series of posters we created as part of our client’s campaign to convince college students to designate a driver. I wrote the copy for the poster series and provided design direction. The series won a bronze ADDY award in 2011.

When the City of Austin hired us to gain support for its tobacco-free initiatives, we knew we had to appeal to Austin’s unique sensibilities. Playing on Austin’s fondness for kitschy food trailers, I came up with the concept and name for the “Ashtrayler” — an eye-catching, Austin-specific means of bringing attention to the cause. The Ashtrayler visits health and wellness events around town, and people are encouraged to sign the affixed ashtrays with a pledge to remain (or become) tobacco-free.

Austin’s “Live Tobacco-Free” campaign seeks the support of the community for a healthier city where citizens can enjoy public spaces without inhaling second-hand smoke. To help rally proponents of the cause, I wanted Austinites to be able to share which of their favorite spots would be better without cigarettes. The interactive “I wish” billboard concept I created is the main feature of www.livetobaccofreeaustin.org.

I helped establish the “Santa in Texas” Facebook profile for my client, the Texas Department of Transportation, to promote sober driving during the holidays. I helped guide creation of the “Keys for the Holidays” interactive game and “Workshop After Hours” video, wrote content for the “Reindeer Quiz” and “North Polls,” as well as many posts from Santa himself. In 2011, the “Santa in Texas” Facebook page had garnered 8,000+ “Likes” and 150,000+ post views.

To make sure we were able to provide Texans with sober-ride solutions when they’re out on the town, I helped develop this mobile RideFinder website for TxDOT. The site uses your phone’s GPS to provide you with local taxi numbers, public transportation schedules and other safe ways to get home.

When I’m not at my paying job, I’m writing articles about the food and drink scene in Austin for Austinist.com, a local blog that frequently wins “Best of Austin” awards. Click through to read some of my articles.